London & Partners has been a long-term partner and client of V Plus’s founding team. V Plus acts as China Market Consultancy support for L&P, such as the launching event of LONDON.CN, BFG Dream Jar campaign and Study London video campaign.
The founding team of V Plus has been working with British Council closely since 2013. We have assisted British Council (China) in organizing training workshops for digital marketing in Chinese market in London, Cambridge, Manchester and Edinburgh. Since 2013, V Plus has planned and delivered campaign for British Council in China for promoting its high education and pre-school education etc.
V Plus is acting as the exclusive PR and marketing agency to promote the show in China through multi-channel media platforms and various marketing approaches.
Featuring art, culture & fashion of Britain through its sophisticated production, sharing the stories by implementing smart media plan, ZHU’s Life in Britain received great success and reached over 17 million audiences in total.
In Jan 2018, Theresa May, Prime Minister of the United Kingdom had her first state visit in China. The co-producer of Zhu’s Life in Britain team was invited to present this show. PM Theresa May had a cordial talk with Mrs Tutu Zhu. The PM has thanked and praised our creativity, excellent works and contributions to both nations’ culture exchange.
V Plus has been working with Discover England Fund to build a long term collaborative relationship with the Chinese market major players in order to encourage more Chinese tourists to choose London and other English destinations for their next holiday.