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Connecting and Sharing

Variety Plus PR & Consulting is a creative boutique agency based itself in London and Shanghai. V Plus is committed to taking British business to China and bringing Chinese brands back to the UK. This done through our unique cross-cultural marketing strategies as well as collaborative engagement with various content and media partners.

V Plus insists on the enterprise philosophy of Connecting and Sharing by providing insightful cross-cultural marketing and branding solutions for clients both in the UK and China.

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Associate with Panda iMedia Group

Panda iMedia Group is a top Chinese new media marketing agency founded in 2014. It has over 1700 influential bloggers, key opinion leaders and online celebrity members that actively serve its affiliated Panda iMedia Association, with 7000+ active social media accounts targeting 6 million Chinese online users. Panda iMedia headquarter is in Beijing and has branches in Shanghai and Shenzhen. It serves numerous leading Chinese brands such as JD.com, Lenovo, China Telecom and Tencent etc.

Panda iMedia has been expanding its blueprint globally and set up offices at stage of Oregon and New Mexico in America in 2015. Now V Plus is the exclusive strategic partner of Panda iMedia in Britain and Europe to support its new business development.

Strategical Partnership with

WE Culture Connect is a London based cross-cultural company that facilitates communication between the UK and China in the industry of theatrical production and art education. WE assists UK theatre companies in developing their global audiences and helps content producers to meet China’s fast growing demand for quality theatrical productions. WE also provides top class expertise in theatre and art to students, professionals and artists in China, offering workshops, short-term courses, and tailor-made educational trips to the UK.

As the exclusive copyright holder of London’s most popular immersive theatre show Alice’s Adventure Underground in China, WE works exclusively with V Plus to take this show touring in China at Shanghai, Beijing, Guangzhou and Chengdu from 2017 to 2019.

Strategical Partnership with

Xin Studio is a photography studio equipped with professional facilities based in central London. Xin Li, the founder of the studio, is an experienced photographer who has been working for media, commercial and private clients for more than 8 years. The Studio helps clients to present their best, keeps their photos stylish, and captures the moments of brilliancy. Its work has been adopted by many mainstream media, such as GQ Magazine, Grazia Magazine, Nouvelles D’Europe and Orientouch Entertainment. As a special partner, Xin Studio has also been working closely with many Chinese celebrities including Wen Liu, Kris Wu and Huohuo Han.

Strategical Partnership with

The team has been working with Corinthia Hotel London since 2013 on various projects. Exploring the perfect angles to create media story of Corinthia, currently the team is helping the brand to gain influence in top Chinese DM media and stand out.

What We Do

We Create Culture. We Go Deeper.

  • Localised Marketing Strategy Consultancy

    At V Plus, we help clients navigate through the current complex media and marketing landscape – traditional and digital. We generate creative ideas, activate practical campaigns and use our expertise in both eastern and western culture to amplify brands and drive results in China market.

  • China’s KOLs and Celebrities liaison and management

    Reaching over 1700 bloggers, vloggers and KOLs through our exclusive local partner Panda iMedia in China, V Plus also liaises with you and more A-list Chinese celebrities. V Plus acts as a broker for various influencers and has strong connection with China’s film and showbiz which enables us to have multiple accesses to China’s leading writers, actors and icons.

  • Content Marketing

    We bring clients to the people they want to reach, by making connections and creating imaginative content that consumers want to share and remember.

  • Event Creation and Implementation

    When it comes to PR event planning, there is a lot to consider. Whatever your purpose for hosting an event is, we are the right people you are looking for to amplify brand reputation and make a difference between a good event and a great event.

  • Resources Matching and Optimization

    The Chinese market differs hugely from that of the West and to launch a brand is China requires considerable efforts and involves many risks. We work on well-planned campaigns and strategies, and select the optimised methods to ensure clients get the best return possible.

  • MCN Agents and Creative Video Production

    We work closely with China’s leading UGC/PUGC platforms to explore creative contents worldwide. We help vloggers, producers and directors to expand their channels in China with high earnings and direct monetization opportunities.