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Philosophy

V Plus insists on the enterprise philosophy of Connecting and Sharing by providing insightful cross-cultural marketing and branding solutions for clients both in the UK and China.

Our business model focuses on the same principles as we adhere to for V Plus team and our partners:

In keeping with these values, we commit to bridge the dialogues between UK based enterprises and Chinese costumers as well as to build up the connections between Chinese brands and European market strategically, efficiently and creatively.

Inspiring
Trust
Communicate
Learning

Meet the team

  • Meimei Zhao
    Founder / Managing Director
    Language:
    • English
    • Mandarin

    With her previous academic background in Cultural Industry Management (BA), Media and Public Relations (MA) and 2-year journalist and presenter experiences, Meimei has been working as a media and PR consultant for 6 years. She specializes in digital, print and social media with a focus on Sino - European cross-cultural marketing strategies, branding and pragmatic media solutions for clients ranging from large multinational corporations to small SMEs across a wide range of industries. Meimei has designed and spearheaded projects on a truly globalized scale, having based herself on the emerging front of large-scale media commercialization ventures in China, the United Kingdom, the United States and Ireland. Meimei’s previous and current clients include Cartier, Estée Lauder, Daily Mail, London & Partners, British Council, etc.

  • Alexandra Zhang
    Co-founder, Deputy Director, Director of Digital Marketing
    Language:
    • English
    • French
    • Korean
    • Mandarin
    • Cantonese

    Alexandra has over 3-year academic and professional experiences in the UK, with a strong focus on different types of media including newspaper, TV and social media, etc. Alexandra has great capability of adapting to multi-culture environment, strong skills in project implementation and she is also an expert of Korean language, pop culture and dancing.

  • Tutu Zhu
    Joint Partner
    Language:
    • English
    • Mandarin

    Mrs.Zhu writes under the pseudonym of Tutu Zhu(祝小兔). With her previously education background and current focus on Criticism and Curation(MA at Central Saint Martins College) in media and arts industry, Zhu has been a senior magazine feature Director at Harper's Bazaar(China Edition) for more than 6 years. Zhu is also an independent writer and best-selling proses and feature stories author of books on social life, culture and arts. Zhu recieved widespread recognition with her social media platforms (over 700,000 followers) where she shares insights and observations about life and arts on a daily basis.

  • Yuxiao Zhao
    Account Manager
    Language:
    • English
    • Mandarin

    Yuxiao is an institutional qualified translator and interpreter, with educational background of International Commerce & English (BA) and MA in International Journalism at Cardiff University. Yuxiao has been working in London for more than 2 years as a bilingual journalist and creative content copywriter. Strong capability of both English speaking and writing enables her specialising in bilingual writing, news research and analysis. By previously working in The Chinese Weekly and Sina Corp, she also has gained a strong sense of social media operation and digital marketing campaign.

  • Xinghui Li
    Video Editor
    Language:
    • English
    • Mandarin
    • Cantonese

    Graduated from UAL and previously worked in a British advertising agency, Xinghui has been a bilingual video producer and editor in the creative industry for years. Xinghui specialises in commercial and documentary video production. His strong abilities of filming and editing with generating creative ideas can perfectly satisfy clients’ target audiences.

  • Candace Lafleur
    Non-executive Director/Business mentor
    Language:
    • English
    • French
    • Mandarin

    With academic bacground of Strategic Leadership and Management(MA) in University of Chester and Executive MBA in Trinity College Dublin, Candace has a specialisation in Chinese global economic migration and business strategical consulting. Having been working as senior executive level and business founder in various industries in the UK, China and Ireland for many years, Candace is skilled in public speaking, entrepreneurship, business developement. Now, she is Managing Director of Castle Rook Ltd.(Ireland) and Lafleur Consulting.